• Urch — like Church.

• Un — like Unbelievable.

• a — like Adorable.

Urch. Un. a.

A name that means worship. I prefer to think of it as attention with intention. The same attention that built a life across worlds and now builds bridges between them.

I was shaped by movement: across geographies, industries and expectations. And like many women, I learned early to translate myself before I could be heard. To lead quietly, to deliver visibly, to adapt faster than I was allowed to belong. Those experiences taught me a few things.

• Empathy is power.

• Clarity is protection. And;

• Erasure should never be the cost of belonging.

They remain the constants in everything I now build, write and teach.

From Migration to Meaning.

My story begins in motion. A childhood traversing the breadth of India led to a young newly married woman arriving in Australia, carrying with her languages, faith and contradictions that never fit a single form. In this new country I now call home, I learned the systems first: How to study them, work within them, and then gently bend them toward inclusion. That instinct became my compass through years in corporate strategy and delivery leadership. I understood that structure without sensitivity breaks people, and that care without structure burns them out.
My work now lives in the tension between the two, where systems and souls meet.

My life as my mirror.

I believe that who we are shapes how we build. My practice centres on three values:

• Integrity, even when no one is watching.

• Clarity, even when the truth is inconvenient.

• Care, even when it costs time.

These are not soft ideals. They are the scaffolding of the resilience that defines my life and the standard of dignity I grade myself on.

I hesitated to lead with visibility. Like many women in corporate spaces, I learned to shape-shift, to deliver quietly and to hold what others dropped. At some point, invisibility became a burden rather than a virtue, and silence in strength was mistaken for consent to harm.

Vaslya began as both a rebellion and an offering. It is a refusal to choose between impact and integrity, between metrics and meaning, between doing well and doing good. It is also a movement to reclaim voice and legacy for many like me. Care cannot be outsourced. It must be designed in from the start.
That belief remains the heart of this work.

Years inside technology, government and consulting taught me one clear lesson. The system breaks when people burn out. Vaslya exists to rebuild that trust, to create workplaces and digital platforms that are as ethical as they are efficient. These are places where human nuance is not lost in the race to scale and where leadership is held accountable for the dignity of the collective, not only the bottom line.

I strive to return to care, to context and to courage.